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Exploring the Wellness Travel Trend

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The pandemic brought the importance of health, mindfulness and healing from burnout into focus. During the post pandemic travel boom, wellness travel emerged as a growing trend and has expanded our perspective on the meaning of a relaxing vacation.

Now, wellness travel goes beyond spa days and yoga retreats, to encompass many facets of health and mental wellbeing. Technology, traditional cultural practices, and new science on healthy recovery and health maintenance are blended in this tourism space to give travelers new wellness experience.

“Wellness Tourism globally is now worth $651 billion annually and has a forecasted average annual expenditure growth of 16.6% to 2027,” according to the Global Wellness Institute.

Here are some of the newest trends in wellness tourism to consider for your next journey focused on rejuvenation and wellbeing. 

Family-centered wellness holidays

Couples’ getaways were often the traditional focus of wellness travel. Now, intergenerational and child-centered vacations are part of wellness travel.

Vacations that prioritize travel experiences centering the “education, personal development and worldview expansion” of children are a top trend in wellness travel, writes Global Wellness Institute. These vacations go beyond amusement parks and other entertainment to foster familial bonding and enrichment.

Zulal Wellness Resort by Chiva-Som in Qatar hosts retreats with intergenerational spa time, healthy cooking lessons and family fitness sessions.

Located near the gorgeous Ochil Hills of Scotland, Gleneagles Hotel offers a variety of outdoor, nature-focused activities for children.

Cultivating emotional wellness

The growth of wellness travel that emphasizes mental health speaks to the importance of combating burn out. As a society, we are increasingly recognizing that the pace of modern life can leave us exhausted and out of touch with our physical and mental needs. Retreats that offer yoga, breathwork and meditation are longtime leaders in the wellness travel space, but mental health-centered travel offerings are expanding. 

Equine therapy incorporates the calming spirit of horses and the healing power of nature at novel wellness retreats. Visit Gwinganna Lifestyle Retreat in Australia and NIHI Sumba in Indonesia to bond with and learn from these incredible companion animals. 

Nature-focused mental health retreats are also going beyond hiking and camping. The Dreaming resort in Wales combines, play, nature immersion and spiritual well-being to help visitors feel grounded, safe and rejuvenated. 

The basics of sleep

The wellness tourism trend of sleep tourism is on to something — 58% of people feel unsatisfied with their sleep, according to the Journal of Clinical Sleep Medicine. Stress, fast-paced living and poor sleep hygiene are often to blame. Sleep tourism recognizes the connection of sleep to well-being.

A leader in sleep tourism, LANS Med Concept in the Tyrol region of the Alps, assigns a dedicated sleep therapist to guide you through the ins-and-outs of their sleep program focused on digestive health, relaxation, exercise and mental coaching. At the start of your journey toward better sleep, you will receive an analysis of your sleep phases to pinpoint issues. 

Biohacking for wellness

Rejuvenate poolside with the latest innovations in biohacking — cryotherapy, infrared light treatments, vitamin IV drips and more.

Four Seasons Resort Maui at Wailea offers a heathy longevity package includes stem cell therapy to NAD+ IV drips.

The spa at Katikies Kirini in Santorini offers guests live blood analysis to trouble shoot health issues, and sessions in its hyperbaric oxygen chamber.

The ONDA spa at Susurros Del Corazón, Auberge Resorts Collection in Punta Mita, Mexico offers compression technology to improve circulation and loaner Theragun massagers.

Easing menopause

Did you know that by 2025, around 1.1 billion women globally will have experienced menopause? This universal life transition has a range of infuriatingly uncomfortable symptoms that impact quality of life. Now, wellness tourism is focused on offering retreats for women experiencing menopause to cope with the discomfort and commiserate.

The 02 Beach Club & Spa in Barbados “has an in-house menopause specialist and works with the nearby Bioconnect Medical Centre, one of the few clinics in the world specializing in perimenopause and menopause,” writes Conde Nast Traveler.

At Marine North Berwick in Scotland, nutritionist Amanda Hamilton helps women focus on diet to combat the symptoms of menopause and perimenopause.

Longfellow Hotel in Portland, Maine, offers women’s health education, with a primary focus on menopause.

And a week-long menopause retreat at Preidlhof Wellness Resort in South Tyrol, Italy primes the body for relaxation with acupuncture, massage and holistic coaching.

Travel insurance + wellness

Travel insurance is essential for any trip.  An Allianz Travel Insurance plan with Emergency Medical benefits can help provide reimbursement in the event of a covered medical emergency while traveling. Certain plans also offer benefits that can reimburse certain non-refundable expenses if your trip is canceled or delayed for a covered reason.

Get a quote today to find out how we can make your next wellness trip stress free.

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Oct 25, 2024